Events

A consensus emerged at NECLive 2025 that African creators must prioritise building robust local infrastructure and monetisation systems before aggressively pursuing global markets, with panellists revealing that over 80% of African content’s monetisable value currently flows outside the continent. During the panel on “Accessing the Global Creative Innovation in a Digital Economy,” moderated by Tomiwo Ojo, industry leaders from telecommunications, gaming, and …

MTN’s Chief Digital Officer has identified content quality improvement and business model transformation as the two critical factors that will determine African creative products’ global competitiveness over the next five years. At NECLive 2025, A’isha Umar Mumuni outlined MTN’s comprehensive strategy to build platforms supporting content creator communities across video, gaming, music, education, agriculture, and health sectors, targeting substantial revenue goals across Africa. …

MTN‘s representative has outlined an ambitious vision positioning the telecommunications giant as an infrastructure builder for Africa’s creative economy, leveraging access to 200 million subscribers across the continent. Speaking at NECLive 2025, Funso Finnih declared that “MTN needs to start building dams”—infrastructure designed to enhance distribution, improve access, and enable monetisation for African content creators across multiple sectors. Finnih drew historical parallels …

The CEO of Stream Pay Platforms has exposed a critical weakness in Africa’s creative economy, revealing that over 80% of monetizable views for African content originate outside the continent, leaving enormous local value untapped. At NECLive 2025, Dominique Ntirushwa challenged the prevailing focus on global expansion, arguing that platform providers and creators must first address massive gaps in local distribution and …

Rema – Rave & Roses (Ultra) Album Nigerian Albums With the Longest Runs on Billboard World Albums Chart Nigerian music continues to make a lasting impact on the global stage, with several projects achieving remarkable longevity on the U.S. Billboard World Albums Chart. Leading the list is Rema’s Rave & Roses, which has spent an incredible 197 weeks on the chart, making it the longest-charting Nigerian …

ALBUM: CKay – BANGER BOY CKay’s SHEGE Debuts on Billboard U.S. Afrobeats Songs Chart CKay has secured another international chart milestone as his latest single SHEGE makes its debut at No. 44 on the Billboard U.S. Afrobeats Songs Chart. The debut highlights the continued global reach of the Nigerian singer-songwriter, whose unique blend of Afrobeats, R&B, and pop influences has earned him a strong international following. Since its …

Ayra Starr – Starrgirl Ayra Starr & ZAYN’s Heaven Baby Hits New Spotify Peak With Biggest Streaming Day Yet Ayra Starr and ZAYN continue to gain momentum with their hit collaboration Heaven Baby, which recorded an impressive 891,028 streams globally on its fourth day on Spotify. The figure marks the song’s biggest streaming day yet, highlighting its rapidly growing popularity among listeners worldwide. Taken from Ayra Starr‘s latest album, Starrgirl, Heaven Baby has quickly emerged as …

Ayra Starr The Heaven Baby TikTok Trend Just Got Ayra Starr’s Attention Ayra Starr is showing love to the thousands of fans bringing her latest hit, Heaven Baby, to life on TikTok. As the song continues to dominate streaming platforms and social media, the singer shared a special message for everyone creating videos with the viral collaboration featuring ZAYN, expressing her appreciation for the overwhelming support. …

Aaron Pierre Aaron Pierre Caught Vibing to Asake & Wizkid’s MMS at BBC Studios British actor Aaron Pierre was recently spotted vibing and singing along to Asake and Wizkid‘s hit collaboration, MMS, during a visit to the BBC studios alongside presenter Nadia Jae. The viral moment, which quickly made the rounds on social media, showed the actor fully immersed in the Afrobeats anthem, much to the delight of fans. His enthusiasm for the record further …

Blaqbonez on The Genesis of the Feud with Odumodublvck Blaqbonez Breaks Silence on the Real Reason Behind His Feud With Odumodublvck Nigerian rapper Blaqbonez has shared his account of how his long-running feud with fellow rapper Odumodublvck began, offering fans fresh insight into one of the most discussed rivalries in the country’s hip-hop scene. According to Blaqbonez, the fallout traces back to a personal situation …