From Cancellation to Resurrection (With a Side of Ketchup): How ‘Coyote vs. Acme’ Bounced Back

Will Forte in "Coyote vs. Acme" (Credit: Ketchup Entertainment)

In “Looney Tunes” canon, there isn’t a character as frequently pancaked, dynamited or run over by a train that came out of a tunnel painted on the side of a canyon as Wile E. Coyote, who first appeared in the 1949 short “Fast and Furry-ous” alongside his foil the Roadrunner. And yet, his ineffable spirit remains.

The coyote is the persistent embodiment of picking yourself up, dusting yourself off (or picking up your body parts that have been strew across a sandy gorge) and trying again – to catch that rascally Roadrunner, for sure, but also to follow your dreams, chase the rainbow, whatever.

And it’s that spirit of resilience that the team behind “Coyote vs. Acme” found themselves drawing upon in some very trying times, with the movie – an adaptation of a 1990 New Yorker short story that sees Wile E. Coyote hire an ambulance-chasing lawyer for wronged cartoon characters (Will Forte) to fight the Acme corporation over its defective products – effectively killed by parent company Warner Bros. Discovery before getting an unlikely reprieve from distributor Ketchup Entertainment.

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