Tag Archives: Africa’s

‘We can’t build the industry of our dreams with bodies that are breaking’ – Kemen Fitness warns creatives at NECLive 2025

The CEO of Stream Pay Platforms has exposed a critical weakness in Africa’s creative economy, revealing that over 80% of monetizable views for African content originate outside the continent, leaving enormous local value untapped. At NECLive 2025, Dominique Ntirushwa challenged the prevailing focus on global expansion, arguing that platform providers and creators must first address massive gaps in local distribution and …

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