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MTN’s Chief Digital Officer has identified content quality improvement and business model transformation as the two critical factors that will determine African creative products’ global competitiveness over the next five years. At NECLive 2025, A’isha Umar Mumuni outlined MTN’s comprehensive strategy to build platforms supporting content creator communities across video, gaming, music, education, agriculture, and health sectors, targeting substantial revenue goals across Africa. …
Read More »Content quality and business model innovation key to Africa’s creative competitiveness – MTN’s A’isha Umar Mumuni
