The Federal Government has rolled out fresh plans to boost Nigeria’s creative sector through major policy reforms and funding projects. The initiative aims to draw in capital, generate new jobs, and help local creators earn more from their intellectual property.
The Minister of Industry, Trade and Investment, Dr Jumoke Oduwole, shared these details during the Creative Africa Nexus event, known as CANEX WKND 2026, held in Lagos. According to MSME Africa, the government is currently working to unlock over $600 million in financing for digital and creative businesses through the Investment in Digital and Creative Enterprises programme, running in partnership with the Office of the Vice-President and the Bank of Industry.
Oduwole pointed out the worldwide rise of Nigerian talent, highlighting music stars like Burna Boy and Davido, as well as box office filmmaker Funke Akindele, whose movie crossed the N2 billion mark in local cinemas. The minister explained that the state wants to build an environment where financial gains from these achievements stay within the country.
Several policy steps have already been taken under the Bola Tinubu administration. In February 2025, Nigeria became co-champion of the AfCFTA Protocol on Digital Trade to help export creative services such as music licensing and film distribution. The Federal Executive Council also cleared the nation’s first National Intellectual Property Policy and Strategy in November 2025.
Additionally, the country launched a Creative Sector Investment Playbook at the World Economic Forum in Davos in January 2026 to spotlight opportunities in studio financing and nationwide content distribution. The government’s focus spans film, performing arts, fashion, literature, gaming, sports, food, and creative technology.
Lagos State Governor Babajide Sanwo-Olu, who also spoke at the event, called on creative professionals across Africa to register, protect, and properly price their work. He noted that Lagos has continued to back local talents by funding theatres, cultural hubs, and major creative gatherings.
